Interactive 3D visualisation and augmented reality (AR) are becoming standard features in e-commerce. They allow customers not only to view products, but also to rotate them, zoom in on details and see them in their own space—directly on a phone or tablet.
Converting and optimising CAD data for the web
Our studio specialises in converting CAD models and complex 3D data into formats suitable for web viewing and AR. Through optimisation, even highly detailed models containing thousands or tens of thousands of parts can run smoothly in a standard browser without requiring an app.
LEGO® Home Alone: an iconic set in 3D
One example is the LEGO® Ideas 21330 Home Alone set.
The model contains almost 4,000 pieces, so extensive optimisation was required to make it run quickly on the web without compromising visual quality.
We also added an animation of a popular scene from the film Home Alone, giving the model a stronger sense of story and emotion—and encouraging greater customer engagement.
Benefits of 3D and AR for toys and e-commerce
- Better customer experience – Customers can explore every detail of the toy.
- Higher conversion potential – Interactive content can support engagement and sales.
- AR viewing in the real environment – Customers can virtually place the product in their own room.
- Universal delivery – The experience works in standard web browsers and on mobile devices.
Why work with us?
We have experience with dozens of complex 3D models for toys, consumer electronics and industrial products. We can convert even highly complex CAD models into optimised assets for the web and AR—quickly, efficiently and without compromising visual quality.
👉 Looking for a way to present your products in 3D and AR?
Contact us—we will be happy to help with your project.