In collaboration with Winsite, we took part in this year’s Czech VR Fest. We focused on presenting innovative ways to showcase products in 3D and augmented reality (AR). Our goal was to demonstrate how companies can use digital twins of their products to create interactive customer experiences.
The main attraction at our stand was a large touchscreen where visitors could explore realistic 3D models of different products in detail. We selected examples from sports, fashion, art and cultural heritage to demonstrate the technology’s broad potential across industries.
The level of detail shown on the large screen sparked enthusiasm and lively discussion. Some visitors were fascinated by the interactive zoom and rotation, while others discussed the realistic rendering of materials and how the technology could be applied to their own projects.
Our participation in Czech VR Fest confirmed that 3D and AR technologies have enormous potential for modern e-commerce, marketing and education. We look forward to finding new ways to develop these technologies and bring them to a wider audience.