Explore the product in 3D. Rotate it, play the animation and view it in augmented reality (AR).
For some products, traditional 2D photography cannot fully communicate their true value.
This is especially true for premium products where materials, construction, movement, fine craftsmanship or a specific function play an important role. Photography can capture shape and appearance, but it often cannot fully convey what customers experience when they interact with the real product.
For situations like these, we are developing a new solution called the Interactive Product.
Premium product presentation directly in the web browser
The Interactive Product is a web-based solution for advanced 3D product presentation. It enables customers not only to view a product in 3D, but also to interact with it.
Users can rotate the product, switch between predefined views, play and control animations, inspect details and view the product in augmented reality using AR.
As a result, the Interactive Product can complement or partially replace traditional product photography in many cases. Instead of a static view, customers gain a better understanding of the product’s shape, proportions, materials and functionality.
From a 3D model to a product experience
We recently created a 3D model of the Motorola Razr Fold phone for Alza. This product was an ideal example of where an interactive 3D presentation can make a real difference.
The phone features a distinctive rear material, precision engineering and a folding mechanism. These qualities are difficult to communicate through conventional photography. In 3D, however, we can show not only the shape of the device itself, but also its movement, engineering and overall character.
For this type of product, animation is much more than a visual effect. It helps explain functionality, demonstrate the mechanism and highlight the product’s key benefits.
What the Interactive Product can do
The Interactive Product is designed for products that deserve a more advanced presentation than a standard 3D preview.
Key capabilities include:
- interactive 3D product viewing,
- product animation controls,
- switching between predefined product views,
- custom scene lighting,
- viewing the product in AR,
- optional hotspots and detailed information,
- optimisation for web and mobile devices.
By switching between predefined views, the viewer can partially replace a traditional photo set showing the front, back, side and close-up details. At the same time, customers remain in an interactive environment where they can explore the product on their own terms.
Which products benefit most
The Interactive Product is particularly suitable for products where appearance alone does not tell the whole story.
Typical examples include:
- premium consumer electronics,
- products with distinctive materials or finishes,
- technical products with moving parts,
- design-led products,
- products with important details,
- products whose function or mechanism needs to be explained,
- products intended for e-commerce, marketing campaigns or showrooms.
For these products, an interactive 3D presentation can significantly improve clarity, appeal and memorability.
3D, animation and AR in modern product presentation
Today’s customers expect more than static images. They want to explore a product, understand it and ideally visualise it in their own space.
The Interactive Product brings several important elements together in a single web-based solution: a high-quality 3D model, animation, interactive controls, custom lighting and AR viewing.
This makes it an ideal solution for brands that want to present their products in a modern, clear and engaging way that reflects the quality of the product itself.
Interactive Product
The Interactive Product is a solution for advanced 3D product presentation directly in the web browser.
It is designed for brands, e-commerce businesses and marketing teams that want to show customers more than a product image and deliver an interactive digital experience.
If your product’s value lies in its design, materials, engineering or movement, an interactive 3D presentation can be far more powerful than a set of static photographs.