Precision and Design in the Digital Space
Premium brands care about every detail — and they expect the same precision in how their products are presented online.
Victorinox, the world-renowned Swiss brand known for its knives, watches, and travel gear, uses 3D product models to create highly realistic marketing visuals and animations.
Digitizing Premium Products for Victorinox and Wenger
For several years, we’ve been digitizing Victorinox products — from smaller accessories to full-size travel backpacks.
The portfolio also includes Wenger, a brand owned by the Victorinox Group, known for its modern and functional products designed for everyday use.
Each 3D model is created through a combination of high-precision 3D scanning and manual detailing, ensuring that the digital twin meets the same premium standards as the physical product.
While these models are currently used internally for rendered product videos and visuals, their potential goes much further.
Bringing Scale and Context to Product Presentation
On the Victorinox website, customers can already compare product sizes next to a human silhouette or common objects for a better sense of scale.
It’s a great step toward connecting the digital and physical worlds.
With 3D and AR visualization, this experience can go even further — allowing customers to place a product in their real environment, compare proportions (for example, between a briefcase and a weekender), and clearly see which product best fits their lifestyle.
From Studio Scan to Web-Ready 3D
Thanks to our know-how in optimizing 3D assets for web and AR, we can translate the quality of studio-grade scans into interactive 3D models that load smoothly in any modern browser — without compromising detail or performance.
The same 3D assets can power e-commerce experiences, AR product viewers, and social media campaigns, bringing a new level of realism and engagement to digital marketing.
Why Premium Brands Invest in 3D Visualization
3D content gives brands unmatched flexibility. From a single digital model, they can produce videos, photorealistic renders, and immersive 3D experiences that strengthen brand perception and help tell the product’s story in a new way.
That’s why more and more premium brands are investing in 3D product visualization — not just for aesthetics, but for greater attention, memorability, and marketing efficiency.
