Interactive 3D visualization and Augmented Reality (AR) are becoming the new standard in e-commerce. They allow customers not only to view products but also to rotate them, zoom into details, and even place them in their own space – directly on mobile or tablet.
Converting and Optimizing CAD Data for 3D on the Web
Our studio specializes in converting CAD models and complex 3D data into lightweight formats optimized for web and AR. With careful optimization, even very detailed models (thousands or tens of thousands of parts) can be displayed smoothly in the browser without the need for additional applications.
LEGO® Home Alone: An Iconic Set in 3D
One example is the LEGO® Ideas 21330 Home Alone set.
With nearly 4,000 pieces, this model required extensive optimization to run seamlessly online while preserving quality and detail.
To make it even more engaging, we added an animation of one of the movie’s most iconic scenes, giving the set a story and emotional connection – leading to stronger customer engagement.
Benefits of 3D and AR for Toys and E-commerce
-
Enhanced customer experience – shoppers can explore toys from every angle.
-
Higher conversions – interactive content has been proven to increase sales.
-
AR placement in real environments – customers can preview products in their own room.
-
Universal accessibility – works directly in modern browsers on desktop and mobile.
Why Work With Us
We have experience delivering dozens of complex 3D models for toys, consumer electronics, and industrial products. We convert CAD and 3D models into optimized formats for web and AR – fast, efficient, and without compromising on quality.
👉 Looking to showcase your products in 3D and AR?
Get in touch – we’ll be happy to help with your project.