In collaboration with Winsite, we participated in this year’s Czech VR Fest We focused on presenting innovative ways to present products in 3D and augmented reality (AR). The goal of our presentation was to show how companies can effectively use digital twins of their products to create an interactive experience for customers.

The main attraction of our stand was a large touch screen where visitors could view realistic 3D models of various products in detail. We selected products from sports, fashion, art and heritage to show the wide range of applications of technology across different industries.

The details of the 3D models on the big screen were both enthusiastic and passionate – some visitors were fascinated by the interactive zoom and rotation capabilities, while others discussed the realistic rendering of materials and the possibilities for application in their own projects.

Our participation at Czech VR Fest confirmed that 3D and AR technologies have huge potential for modern e-commerce, marketing and education. We look forward to further developing this technology and bringing it to a wider audience.