Turning a single 3D scan into a versatile digital twin for all marketing channels
When kybun approached us with the request to create a high-precision 3D model of their footwear, the goal was clear: capture every detail of the shoe and prepare the data for high-end animation work.
What makes modern 3D scanning powerful is not just the ability to reproduce the product accurately, but the fact that one scan can drive an entire digital content pipeline.
From Scan to Clean Quad Model
For footwear, every curve, texture and stitch matters — especially when the final output is a fully rendered animation.
We built a complete digital twin of the shoe, prepared for realistic deformation, soft compression of the sole and expressive motion.
We first created a high-detail photogrammetry scan and then rebuilt the geometry into a clean quad-based model, suitable for advanced animation — for example simulating a step, bending the upper, or compressing the sole.
This version is ready for any future video production, product motion graphics, or physics-based deformation.
Product Images and Marketing Visuals
Once the master model is ready, it can be used to generate high-quality product renders and even lifestyle-style images using AI tools.
This allows brands to quickly produce consistent visuals for upcoming campaigns, product detail pages, newsletters, or launch materials — without needing a physical photoshoot.
3D & AR for Social Media Launches
The same model powers an interactive 3D viewer and an AR preview accessible directly through a QR code.
This is ideal for product launches, because customers can instantly explore the shoe in 3D, zoom into details, or place it on their desk at home.
It’s a simple way for brands to stand out on social media — especially in a space where most posts still rely solely on traditional photos.
Integration Into E-Commerce
The 3D model can be embedded directly into the product page, enabling customers to rotate, zoom, and explore the shoe naturally — and then switch to AR to see how it looks in real life.
This not only builds trust, but also improves product understanding and creates a more engaging buying experience.
One Scan. One Source of Truth. Endless Output.
The kybun project demonstrates how a single well-prepared 3D model can support everything from product renders and social content to AR previews and animation-ready assets.
It’s a consistent, efficient, and future-proof way for brands to present their products across all digital channels.
If you’d like to explore how 3D scanning could elevate your own product line
whether for animation, marketing or AR