Revolutionising online shopping: how 3D product models boost sales
3D visualization is becoming the new standard in e-commerce. Customers increasingly demand the most realistic shopping experience possible, even online. E-shops that choose to invest in 3D models of their products gain a significant competitive advantage, especially in times of crisis when others are trying to save money.
Why are products in 3D so attractive to customers?
- Interactivity: customers can view the product from any angle, zoom in on the details and get a much better idea of its size, shape and material.
- Realism: 3D models create the illusion that the customer is holding the product in their hands. This increases confidence in the purchase and reduces the risk of returns.
- Saving time: Thanks to 3D visualization, customers don’t have to click through a lot of static photos. They can quickly find all the information they need and make their decision-making easier.
- New: 3D technology is still a novelty in e-commerce, which attracts the attention of customers and increases interest in the product.
Key benefits for the e-shop
- Increased conversions: detailed and realistic product imagery leads to higher conversion rates as customers are more confident in their decision.
- Reduction in the number of returns: When customers have an accurate idea of a product before they buy, they are less likely to return items because they didn’t meet their expectations.
- Improving the customer experience: interactive 3D models create a unique and fun shopping experience that engages and retains customers.
- Differentiation from the competition: the 3D e-shop is different from the competition, which still uses only static photos
How to use products in 3D in your e-shop?
- Configurators: allow customers to customize the product to their liking. For example, choose the colour, material or size.
- 360° views: let customers turn the product around and see it from all sides.
- Augmented reality (AR): allow customers to virtually place the product in their space and test how it will look.
3D visualization is a worthwhile investment. It brings a number of benefits for both the e-shop and the customers. If you want to increase sales, improve customer experience and differentiate yourself from the competition, don’t hesitate to start using 3D technology in your e-shop.